Business verification is not a judgement on whether your company is good. It is a matching exercise: does the name you typed match the name on your documents, and does that match the website you gave? Almost every rejection is a mismatch, not a refusal.
What is actually being checked
Meta is confirming that a legal entity exists, that you represent it, and that the business is what it claims to be. Three things must agree with each other: your legal business name, an official document showing that name, and a web presence that supports it.
Documents that work
- Certificate of incorporation or registration.
- Business tax registration — in India, your GST registration certificate is the usual choice.
- A business bank statement showing the registered name and address.
- A utility bill in the business name at the registered address.
- A trade licence or professional licence, where your sector requires one.
The document must be legible, complete, in date, and show the business name exactly as you entered it. A phone photograph with a thumb over the corner is a rejection.
Where it actually goes wrong
- Trading name versus legal name. You trade as "Galaxy Fresh", the certificate says "Galaxy Fresh Foods Private Limited". Enter the legal name. Your display name can be the trading name.
- Punctuation drift. "Pvt Ltd" against "Private Limited", a missing full stop, an ampersand instead of "and". Copy the document character for character.
- Address mismatch. The address in your Business Manager profile differs from the document. Update the profile first, then submit.
- A website that does not mention the entity. Your legal name should appear somewhere public — a footer, an About page, terms of service. A landing page with no company details behind it fails.
- A free email domain. Verification is smoother from an address on your own domain than from a generic mailbox.
Fix your website first
Before submitting anything, put your registered legal name, address and a contact route in your site footer, and make sure the domain is the one in your Business Manager. This single step resolves a large share of the rejections we see.
The order to do things in
- Create or claim your Meta Business Manager account.
- Fill the business details in exactly as they appear on your registration document.
- Publish your legal entity details on your website.
- Submit verification with a clean scan of one document.
- Wait. Review is often same-day but can take several days; resubmitting repeatedly does not speed it up and can slow it down.
If you are rejected
Read the stated reason rather than resubmitting the same pack. Fix the specific mismatch, then submit once. If the reason is generic, the highest-yield checks are name-exactness and whether your website independently supports the entity's existence.
Unverified businesses can still send messages, at lower limits. Verification raises those limits and unlocks the green tick application, which is a separate process with a much higher bar — notability, not just existence. Do not conflate the two.