Bulk WhatsApp messaging
Send bulk WhatsApp messages — without getting your number banned
"Bulk WhatsApp sender" tools that automate the normal WhatsApp app get numbers blocked, often within days. The official WhatsApp Business API lets you message thousands of customers who opted in, with templates Meta has approved and reports on every message.
Official API, no ban risk from automationImages, video and PDFsMeta's rates, no markup
Unofficial bulk senders vs the official API
| Unofficial "bulk sender" software | Official WhatsApp Business API | |
|---|---|---|
| How it sends | Automates the normal WhatsApp app or WhatsApp Web | Meta's Cloud API, built for businesses |
| Ban risk | High — automation breaks WhatsApp's terms | None from the method; quality depends on your list |
| Who you can message | Anyone (which is the problem) | People who opted in to hear from you |
| Message content | Anything | Approved templates for business-initiated messages |
| Reports | Rarely reliable | Delivered, read, replied and clicked for every message |
| Cost | A licence fee | Software plan + Meta's per-message rate |
Bulk messaging the right way, in three steps
Connect your number
Connect a new number, or your WhatsApp Business app number (the app keeps working), through Meta's sign-up in Trafficaro.
Get a template approved
Write the message with an image, video or PDF and buttons, and submit it to Meta from Trafficaro.
Send to your opted-in list
Import contacts with their opt-in source, pick a segment and send now or on a schedule.
What 1,000 messages cost
| Message type | Meta (India) | Trafficaro |
|---|---|---|
| Marketing (offers, launches) | ₹863.10 | Included in your plan's allowance, then ₹50 |
| Utility (updates, reminders) | ₹115 | Included in your plan's allowance, then ₹50 |
Meta bills its share to your WhatsApp Business Account directly, at cost. Starter (₹499 a month) includes 10,000 messages; Growth (₹1,999) 50,000. See Meta's rates.
How many messages can I send a day?
Meta sets a daily limit on how many people your business can start conversations with, beginning low for a new number and rising as you send with good quality — few blocks and reports. Send to engaged, opted-in customers, keep the message relevant, and the limit climbs. Trafficaro spreads large sends and shows delivery and read rates so you can see quality before Meta does.
Questions
Frequently asked questions
Is sending bulk WhatsApp messages legal?
Yes, to people who opted in, through the official API, following WhatsApp's Business Messaging Policy. Messaging people who never agreed is against the policy and gets numbers restricted.
Will my number get banned?
The official API itself does not risk a ban the way automation tools do. Meta can still restrict a number whose messages are blocked or reported a lot, so send to people who want them.
Can I send to numbers that have not saved mine?
Yes — unlike Business app broadcast lists, API messages reach opted-in customers whether or not they saved your number.
Can I personalise each message?
Yes. Templates have variables — name, order number, date — filled for each contact.
Related
WhatsApp marketing
Campaigns to opted-in customers, with A/B tests and real reports.
WhatsApp API pricing in India
Meta's current rates, what is free, and what providers add.
WhatsApp Business API for India
The official API, connected in minutes, priced in rupees.
Pricing
Free, then ₹499, ₹1,999 or ₹5,999 a month. No markup on Meta.
WhatsApp Business app vs API
When the free app stops being enough, and what changes.
Free WhatsApp Business API
What is genuinely free, and what never is.
Start with the free plan
Connect your number, import contacts who opted in, and send your first message today. No card needed.
Updated 24 Oct 2026