Pricing
Simple prices in rupees — and no markup on Meta's charges
Pay us a flat monthly fee for the software, with a message allowance built in. Pay Meta its own published rate for WhatsApp messages, directly. Nothing is hidden in between.
Free plan, no cardYearly = 10 monthsCancel any time
Plans
Every plan includes the shared inbox, chatbot flows, the API and the phone app.
Free
Try the platform end to end
No card required
Start free- 1,000 messages / month through Trafficaro
- 500 contacts
- 1 team member
- Shared inbox and chatbot flows
- API access
Starter
For a growing business
or ₹4,990 a year (two months free)
Choose Starter- 10,000 messages / month through Trafficaro
- 2,000 contacts
- 3 team members
- Broadcasts, chatbots and auto-replies
- Webhooks and API
- ₹0.05 per message beyond the plan
Growth
For an established team
or ₹19,990 a year (two months free)
Choose Growth- 50,000 messages / month through Trafficaro
- 10,000 contacts
- 10 team members
- Flows, AI Autopilot and 10 chatbots
- Revenue attribution
- ₹0.05 per message beyond the plan
Agency
For agencies and large teams
or ₹59,990 a year (two months free)
Choose Agency- 250,000 messages / month through Trafficaro
- 100,000 contacts
- 50 team members
- Every feature
- Priority support
- ₹0.05 per message beyond the plan
Everything you can be charged for, in one table
One credit balance pays for messages beyond your plan, email and AI calls.
| What | Who charges | Price |
|---|---|---|
| Software, with a monthly message allowance | Trafficaro | Free, ₹499, ₹1,999 or ₹5,999 a month (or 10× a month, yearly) |
| WhatsApp messages beyond your plan | Trafficaro | ₹0.05 each (₹500 for 10,000) |
| WhatsApp message charges (marketing, utility, authentication, service) | Meta, directly | Meta's published rate for India — see WhatsApp API pricing |
| Trafficaro | ₹0.03 an email (3 credits per 5 emails); test emails to yourself are free | |
| AI voice agent on WhatsApp calls | Trafficaro | ₹1, ₹2.50 or ₹3 a minute of AI talk time, by voice |
| Calls customers make to your WhatsApp number | Meta | Free |
| Setup, onboarding, number connection | Nobody | Free |
Why we do not mark up Meta's messages
Trafficaro is a Meta Tech Provider. Meta bills each business's WhatsApp Business Account directly, so the per-message charge goes from you to Meta without passing through us. Providers that resell Meta's messages can add their own margin to every one of them; on a campaign of 50,000 marketing messages a margin of a few paise per message becomes thousands of rupees a month.
You will need a payment method in Meta's Business Manager for those charges. We show you how during setup.
Which plan fits
Free — trying it out
Connect a number, build a chatbot, answer customers from the inbox. 1,000 messages a month and one team member.
Starter — one team, regular campaigns
Up to 10,000 messages and 3 people. Broadcasts, chatbots, auto-replies, webhooks and the API.
Growth — sales and support teams
Up to 50,000 messages, 10 people, AI Autopilot and revenue attribution to see which campaigns pay.
Agency — many brands or big volumes
Up to 250,000 messages, 100,000 contacts and 50 people, every feature and priority support.
Questions
Frequently asked questions
Is there really a free plan?
Yes — 1,000 messages a month through Trafficaro, 500 contacts and one team member, with no card. Meta's own charges for any templates you send still apply.
What counts as a "message" in my plan?
Each WhatsApp message Trafficaro sends for you — campaign, reply, chatbot or API — whatever its type. Messages you receive are not counted.
What happens if I go over my plan?
Nothing stops: messages beyond the allowance use credits at ₹0.05 each. Top up 10,000 for ₹500 whenever you like.
Is the yearly price cheaper?
Yes, a year costs ten months: ₹4,990, ₹19,990 or ₹59,990.
Do plans renew automatically?
Not at the moment: a plan runs for the period you paid for, and we remind you before it ends.
How do I pay Meta?
Add a payment method to your WhatsApp Business Account in Meta's Business Manager. Meta then bills you for template messages (and for service messages beyond its free monthly allowance) at its published rates.
Can I see what I have been charged for?
Yes. The Billing Statement lists every credit added and used — by type, by day and by entry — with filters and a CSV download.
Related
WhatsApp API pricing in India
Meta's current rates, what is free, and what providers add.
WhatsApp Business API for India
The official API, connected in minutes, priced in rupees.
Bulk email software
Newsletters and campaigns from your own domain at ₹0.03 an email.
AI voice agent for WhatsApp calls
Customers call your WhatsApp number; an AI agent answers and books.
WhatsApp marketing
Campaigns to opted-in customers, with A/B tests and real reports.
WhatsApp CRM & team inbox
One number, the whole team, every conversation in one place.
Start with the free plan
Connect your number, import contacts who opted in, and send your first message today. No card needed.
Updated 24 Oct 2026