Click-to-WhatsApp ads
Ads that open a WhatsApp chat — and a reply that comes in seconds
Click-to-WhatsApp ads on Facebook and Instagram start a conversation instead of sending people to a form. Trafficaro answers every one immediately, qualifies the lead, books the appointment and records which ad the customer came from.
Instant first replyAd recorded on every leadMeta's free entry window
Why click-to-WhatsApp ads convert
No form to abandon
The customer taps and is already talking to you, on the app they use all day.
Free messages while the window is open
Under Meta's pricing, a conversation that starts from a click-to-WhatsApp ad opens a free entry point window when you reply. While it is open — up to 7 days — Meta charges nothing for your marketing, utility, authentication or service messages to that person.
A lead you can talk to again
Unlike a form fill, the chat history stays, and with opt-in you can follow up later with templates.
What Trafficaro does with every click
- Answers at once — a chatbot flow or the appointment agent greets the person within seconds, day or night
- Records the ad — the ad that started the chat is saved on the contact and the conversation
- Tags the source — tracked deep links (ref codes) for each campaign show how many contacts each one brought
- Qualifies and books — your questions, then a site visit, consultation or demo in a real free slot
- Hands hot leads to sales — assigned in the shared inbox with the answers already collected
- Follows up — sequences for the ones who went quiet, stopping when they reply
Setting it up
Connect your number
Connect the WhatsApp number your ads will open, in Trafficaro.
Choose the first reply
Pick a chatbot flow — lead qualification, booking, product enquiry — or switch on the appointment agent.
Point your ads at WhatsApp
In Meta Ads Manager choose the WhatsApp destination for the number. Every click now lands in Trafficaro.
Questions
Frequently asked questions
Do I need a WhatsApp Business API number for click-to-WhatsApp ads?
Ads can open the WhatsApp Business app too, but with the API every click is answered automatically, shared with your team and attributed to the ad.
Are the messages really free?
Meta does not charge for messages in the free entry point window that a click-to-WhatsApp ad opens when you reply — it can stay open for up to 7 days. You pay Meta for the ads themselves, and Trafficaro's plan and per-message price still apply.
Can I see which ad brought a customer?
Yes — the ad is recorded on the contact and conversation, and tracked links show contacts per campaign.
Related
WhatsApp for real estate
Leads qualified and site visits booked automatically.
WhatsApp chatbot
Twenty ready-made flows and AI replies from your own knowledge.
Appointment booking on WhatsApp
Real free slots offered, booked, reminded — by chat or call.
WhatsApp marketing
Campaigns to opted-in customers, with A/B tests and real reports.
WhatsApp API pricing in India
Meta's current rates, what is free, and what providers add.
Pricing
Free, then ₹499, ₹1,999 or ₹5,999 a month. No markup on Meta.
Start with the free plan
Connect your number, import contacts who opted in, and send your first message today. No card needed.
Updated 24 Oct 2026